In today’s digital age, cannabis dispensaries need to leverage multiple sales channels to maximize customer acquisition and retention. There are several well-known dispensary marketplaces that attract new customers. However, to build long-term relationships with customers, dispensaries should also focus on funneling traffic to their own e-commerce websites. In this article, we propose the perfect omnichannel…
Tag: Cannabis ecommerce
Native vs. iFrame for Cannabis E-Commerce: Solution for Long-Term Gain
When choosing a cannabis e-commerce solution it’s important to go with a provider that allows you to maintain control over your branding and website data. When you use a marketplace or iFrame provider, you’re essentially giving them all of your domain authority, SEO, and data. This can be a major problem if you want to…
Case Study: Housing Works Cannabis Co Runs on BLAZE
Housing Works Cannabis Co, the first recreational dispensary in New York, opened its doors on December 29th, 2022 using the BLAZE cannabis software suite to run its large cannabis retail operation. In this case study, we’ll cover the challenges they faced as a new dispensary in a new market and how BLAZE helped them streamline and scale…